Discover DSG Outerwear: Empowering Women in Outdoor Sports
Founded in 2010: A Vision for Women's Outdoor Apparel
DSG Outerwear, established in 2010 by Wendy Gavinski, emerged from a need for stylish and functional women's snowmobiling and skiing gear. Frustrated by the limited options, Wendy set out to create a line that offered both feminine fit and designer aesthetics.
Breakthrough and Expansion
DSG first captivated its audience in September 2010 with a casual line that struck a chord among women. Following this, the 2011 outerwear collection introduced innovative designs featuring rhinestone accents and vibrant colors, all tailored for women. This success led to strategic partnerships with major distributors like Yamaha Motor Corp. and Western Power Sports, Inc., expanding DSG's reach.
Beyond Snow Gear: Hunting and Fishing Apparel
Venturing beyond snow sports, DSG tapped into the hunting apparel market in 2015, influencing the passing of the Blaze Pink Bill. The hunting line, launched in 2017, offered high-functionality and fashion, including plus sizes. In 2019, DSG diversified into fishing apparel, introducing gear for ice and open water fishing, ensuring year-round offerings.
Innovative Heated Apparel
Embracing technological advancements, DSG launched a heated apparel line in 2021, featuring battery- operated vests, gloves, and socks, further enhancing outdoor comfort and style.
Why Choose DSG Outerwear
DSG stands as a beacon of innovation, quality, and style in women's outdoor apparel. Our collection showcases products designed for women by women, ensuring every piece meets the needs of style, comfort, and performance. From vibrant ski jackets to functional hunting gear and innovative heated clothing, DSG Outerwear is your partner in every outdoor adventure.
Explore our range of DSG products and join a community that values empowerment, style, and the spirit of outdoor sports. Visit our brand page for more on DSG Outerwear and gear up for your next adventure with confidence!